The Power of Partnership: Behind the Scenes of SHINE Executive Coaching’s 4x Revenue Growth with a Certified OBM
As I reflect today, I’m deeply grateful for one of the most aligned, impactful partnerships I’ve had to date: my collaboration with Shannon Wilburn, CEO of SHINE Executive Coaching.
Shannon and I first connected in October 2023. With 25 years in franchising and the successful sale of her Just Between Friends franchise, Shannon was transitioning into coaching, helping 6-figure entrepreneurs scale to 7-figures through multi-unit growth. She already had a digital marketing agency and a social media manager in place. What she needed was a strategic operations partner. Someone to build the operational backbone, manage her growing team, and steward her vision.
That’s where I came in. We connected over a spontaneous Saturday call, and by December 2023, I joined her team as her Online Business Manager.
Here’s what Shannon recently shared about her experience working with me:
“When I launched my coaching business, I knew I wasn’t wired for the details. I lacked systems, processes, and the operational backbone needed to scale—and I didn’t just want a VA. I needed someone who could think strategically, come alongside me as a true partner, and care as much about my clients and the future of the business as I did.
From day one, Victoria has been that and more. She embraces my vision, anticipates problems before I even see them, and consistently offered thoughtful, strategic solutions that have moved the business forward.
In just 18 months of working with her, my revenue has quadrupled. Because of her support, I’ve been able to focus on the big-picture vision while she executes brilliantly behind the scenes—quickly, thoroughly, and with total accountability. ”
A Snapshot of Business Transformation
Quarterly Milestones: A Systems-Led Growth Strategy
Day-to-Day Execution: Quietly Powering Big Growth
In addition to driving key strategic milestones, I provided ongoing leadership across several core operational functions, including:
Team Meeting Facilitation: Planned and led weekly, monthly, and quarterly team meetings using the EOS (Entrepreneurial Operating System) framework, ensuring clarity, alignment, and accountability across all departments.
Business Metrics Tracking: Oversaw the collection and analysis of critical marketing and operational KPIs to support data-driven decision-making and continuous improvement.
Client Experience Oversight: Managed the full client journey—from lead follow-up and onboarding to program delivery, offboarding, and upsell strategy—ensuring a seamless, high-touch experience.
Launch & Project Management: Directed the execution of strategic initiatives, including lead magnet deployment, new offer rollouts, and post-launch debriefs, ensuring timely delivery and cross-functional alignment.
Team Management & Development: Delegated tasks, monitored team performance, and led the recruitment, onboarding, and training of virtual assistants to strengthen operational capacity and team cohesion.
About Victoria de Keizer
Victoria de Keizer is a Certified Online Business Manager and the founder of Keizer Virtual Solutions, an operations and client experience consultancy for established professional service businesses.
Victoria helps founders and firm leaders strengthen the systems behind how their businesses operate, from CRM and client journey design to workflows, operational infrastructure, and ongoing operational leadership. Her work is focused on creating greater visibility, consistency, and capacity as businesses grow.
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