Cooking without a recipe works—until you want to scale. Some of the best cooks (like my mother-in-law teaching me Haitian dishes) never write things down, and the meals turn out amazing. But the moment you try to hand it off or replicate it, the gaps show. The same is true in business: undocumented processes might work when it’s just you, but as you grow a team and add offers, you need SOPs—the recipe cards of your business—to ensure consistency, clarity, and capacity.