Why You Should Consider Hiring an OBM Before a VA
In the world of online business, there's a common perception that hiring a Virtual Assistant (VA) should be the first step for new Coaches looking to get support and grow their team. However, prioritizing an Online Business Manager (OBM) can set your business on a more strategic and scalable path. Here’s why.
Strategic Oversight: An OBM provides the strategic oversight needed to set up efficient systems and processes that a VA can follow. This oversight ensures that your business operations are aligned with your long-term goals.
Long-Term Vision: While VAs are essential for handling immediate tasks, OBMs focus on the bigger picture. They help in defining your business vision, setting long-term goals, and creating a roadmap to achieve them.
Operational Efficiency: OBMs streamline workflows, ensuring that all processes are running smoothly. This operational efficiency allows VAs to perform their tasks more effectively, enhancing overall productivity.
Resource Allocation: Effective resource allocation by an OBM maximizes the value and productivity of a VA. OBMs ensure that every resource is utilized optimally, leading to better business outcomes.
Scalability: Hiring an OBM first creates a solid foundation for scalable growth. Once the systems and processes are in place, bringing on a VA becomes seamless, ensuring that your business can handle increased demand without compromising on quality.
This isn't to say that you shouldn't hire a VA or that there aren't cases where hiring a VA first makes sense. A good VA is invaluable for handling specific tasks and immediate needs. But if you need help with strategy, digital infrastructure, and process creation, you should start with an OBM.
It’s also not necessary to work with an OBM indefinitely. Sometimes, partnering with an OBM for three months to establish a strong foundation can be beneficial before transitioning to a VA - until you’re ready to invest in ongoing business management support.
At Keizer Virtual Solutions, we offer a six-month-long initial partnership to accomplish just that. Schedule a discovery call to learn more.
About Victoria de Keizer
Victoria is a Certified Online Business Manager and the founder of Keizer Virtual Solutions, a boutique operations and systems consultancy supporting impact-oriented professional service businesses - including consultants, coaches, and growing firms.
With a calm, grounded approach to operational leadership, Victoria helps founders and firm leaders design and steward systems that support sustainable growth, strong client delivery, and healthy internal operations. Her work spans client onboarding and CRM builds, full operational ecosystem design, and long-term operational partnership.
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